The Rugby Brand You’ve Been Waiting For

Buying rugby branded clothing has always been the same, ever since I was little. You simply head over to one of the few rugby retailers, have a quick search and realise most t-shirts, joggers, hoodies, and shorts are exactly the same and just pick one. I remember training when I was 12 wearing Kooga or Canterbury joggers and they are still the same in 2017. There has been a huge lack of innovation and creativity in the rugby clothing industry and it’s just so boring to represent rugby through clothing.

It gets worse.

Since starting Rugby Warfare I’ve taken a keen interest in seeing what materials are being used for some of the rugby brands out there. The majority of t-shirts are 100% cotton and 100% cotton sucks for several reasons.

  1. Shrinks easily
  2. Doesn’t give the optimal fit
  3. Isn’t very comfortable
  4. After a few washes, the material gets harder and uglier.

It’s a shame that the brands never innovated and it’s a shame they simply wanted to keep their profit margins high and costs low. 100% cotton t-shirts and 100% baggy polyester joggers are easy to make and require no thought. There has been a cry for a range of clothing that uses better materials, comes with a better fit and a more creative design. I believe that cry is answered with my brand, Rugby Warfare.

The Dream

I love rugby and it really annoyed me that I couldn’t express my love for the sport through rugby branded clothing in the gym, around campus, at work and in the house.

I really didn’t want to buy the typical gym goer singlet vest, super mega tight t-shirt or one of them ridiculous t-shirts with massive slogans across the back and front.

Rugby represents strength, power, athleticism and also respect and humility. Wearing the gym goer outfits wasn’t going to do the job.

The fitness industry was booming ahead with 100s of brands coming out with decent clothing and designs. Crossfit was stream rolling ahead with new designs too but rugby seemed to be stale and not interested in evolving with the times.

I had enough and it was about time the rugby industry joined the new era of lifestyle clothing for the athletic individual. I had already been running the Rugb Warfare blog for a few years and knew the audience was looking for a new brand to enter the market.

I researched the materials that made the other brands have superior t-shirts, I looked into what type of fit was superior. I was amazed that none of the rugby brands who have been around for decades have even bothered to alter their designs for the better. Lazy!

At this time, the “athleisure” or “lifestyle” market was starting to boom. Other sports and cults had their brands representing them. You had Reebok, rogue fitness, Samson athletics representing Crossfit.

You had Gymshark, Machine-Fitness and other brands representing the fitness niche.

Body engineers were representing the bodybuilding market

I could go on.

Rugby? The brands didn’t want to know.


I even met with a director at one of these brands. I told them that they needed to adapt to this change or they would get stung, badly.

This was over 2 years ago and I’ve seen no change from them, no surprise really.

I took matters into my own hands and set up the Rugby Warfare clothing brand in 2015 and haven’t looked back since!

In all seriousness, as a team, we are always improving our designs. (I cannot take all the credit).

Our performance t-shirt range is going through its 4th phase already, we are not content with any design we make, we are always improving.

You can ALWAYS expect unique designs and fits from us here. Check out our ranges over the past year, we are proud of what we have created as a team and will continue to focus on bringing you guys (the rugby market) the best rugby branded clothing possible.

We know not everyone wants a fitted t-shirt or joggers but we will cater for everyone.

You won’t like all our designs but we are willing to take risks and push the boundaries, that’s the only way we will make our mark in this industry.

In 2017 we will also be launching our Women’s range and Juniors range (age 10-16).

For the Women, we have some AWESOME hoodies, leggings, and t-shirts coming for you and for the juniors, you’ll have access to all the bestselling Men’s range.

I could go on and on about how excited I am for 2017, but I won’t keep you waiting as I know you’re dying to head over to the store and buy an item with your exclusive 15% off by now!

Discount Code: Aboutus

Want to see more of our designs? Check out our Instagram page.


  – Scott Flear | CEO

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